Jelani is a fashion and swimwear label founded in Sydney by Natalia, built on the belief that what we wear should support how we feel.

The brand is inspired by Natalia’s angels, Kalani and Georgia, and shaped by a journey of self-expression, healing, and creativity. At its core, Jelani exists to encourage a softer way of moving through the world, one that values presence, rest, and emotional awareness just as much as ambition and style.

Each Jelani piece is designed to feel both grounding and expressive. From elevated everyday layers to distinctive swimwear, our collections are created for those who want to feel comfortable, confident, and completely themselves. Thoughtful fits, considered fabrics, and unique prints are central to everything we do.

Jelani began as a small, hands-on project, first with hand-poured soy candles, then evolving into clothing through self-taught sewing and experimentation. That same curiosity and care continues to guide the brand today. While we’re not perfect, we’re committed to progress, including an ongoing shift toward more sustainable materials and mindful production.

More than just clothing, Jelani is about connection. It’s about recognising yourself in what you wear, and feeling part of a community that values authenticity over perfection.

Welcome to Jelani, we’re glad you’re here.

Natalia x

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In memory of Kalani & Georgia.