Welcome to Jelani! I'm Natalia, and I started this journey with a deep commitment to self-expression, mental wellness, and community. Jelani is a fashion and swimwear brand inspired by my angels, Kalani and Georgia. Their memory drives me to address the stigma surrounding mental health, fostering a future where people are more aware of their emotions and learn to work with them, not against them.

 

At Jelani, we emphasise the importance of rest and self-care in everything we do. Our luxurious, high-quality pieces are designed for the modern man and woman who values both comfort and style. From our hoodies to our distinctive swimwear, our collections are meant to empower you to feel confident and comfortable in your own skin.

My journey began with hand-making soy wax candles at home, and it quickly evolved into fashion when I taught myself to sew and created our first piece of clothing, the 'Oasis' skirt. While we're not yet 100% sustainable, we're committed to moving towards a sustainable future, starting with using sustainable fabrics for our bikinis.

Jelani's mission is to provide a safe and nurturing environment that priorities self-care and rest while offering high-quality fashion and accessories that empower and inspire confidence.

 

Our pieces are truly unique and eye-catching, making a statement whether worn on the streets in our hoodies or at the beach in our distinctive prints. Spotting someone in Jelani instantly connects them to our brand's vibrant community. Join us and become a part of the Jelani family!

Natalia xo