OUR FIRST WINTER DROP – JELANI THE LABEL

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OUR FIRST WINTER DROP

OUR FIRST WINTER DROP


The First Things First collection dropped on July 22nd 2021 for pre-order and we are soooo excited and even more excited that you are excited, yes, that excited that I just said excited 4 times, whoops now 5. 


After over a year of sourcing and trying to find a manufacturer who could return a sample with the features of what I actually asked for, we finally were able to release something to YOU and I am so grateful for all of the support! 


Although it is disappointing that we still have to wait for the pieces to arrive to see you guys looking amazing in them, this is something we will continue to work on to ensure the timing of our production line up better with the timing for our customers. 


So let’s talk about the collection …


The ‘First thing first collection’ consists of two awesome sets. Both sets are made up of a premium recyclable 100% organic cotton, I know what a mouth full right, but it’s good for the environment and it feels nice on the skin so it is worth it. 


Our off-white set is our original First Things First set… so essentially that soon to be collectable item, you could say, ‘a Jelani original’... just playing, kinda. It features the puffed “First Things First” logo on the front of the hoodie and a puffed ‘Jelani’ on the pants. Super cute and different to what we are used to seeing on the market.

Moving on, our Lost Angel set is our charcoal bad boy. Dedicated to our angels it was a must for this collection, she is cool, calm and collected a must have in every wardrobe. Standard digital printed logos in a sky blue on the front of both pants and hoodie and then our large ‘Lost Angel’ logo featured on the back of the hoodie. 

A huge thank you to everyone who has shown support for our first drop. We can not wait for what is to come next. SO much love to you angels, we know you are going to love these pieces as much as we do.


Lots of Love, Natalia xx 

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